City Council Campaign // 2026
✯ Logos & Branding ✯ Marketing Materials ✯ Website & Digital Design ✯ Social Media Coordination ✯
Working with the candidate to figure out their vision, I created an entire visual identity including color palette, typography, and icons. From there, I created logos, physical collateral, social media templates, and a cohesive website.
Going off of the candidate’s feedback and vision board, I created a saturated, earth-toned color palette reminiscent of 60s and 70s art and blended some art nouveau and mid-century modern elements.
Using the poppy motif, I was able to create backgrounds, spacers, borders and page headers which allowed the website to be cohesive without every page feeling the same.
For typography I chose bold, retro Tan Headline to stand out with Josefin Sans as the body text, used for its versatility and legibility.
