SWC Creative

Creative Services. Alternative Style.

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Westside Queer Resource Center

Nonprofit Organization // 2019-2025

✯ Logos & Branding ✯ Marketing Materials ✯ Digital Design ✯ Social Media Coordination ✯

A 501(c)3 nonprofit serving the LGBTQIA2+ community in Washington County Oregon founded in 2019. As a cofounder of this nonprofit, I was honored to be the point person for all of our visuals.

The logo is clear, visible, but unique enough to stand out to be recognizable and a sense of familiarity for not only community members, but for donors and other organizations as well. The first iteration of the logo featured a more diffused version of the Progress Pride Flag (created by Portland artist Daniel Quasar) but was later refined to allow for the mountain motif (the three sisters of the PNW) to be more legible. The font (glacial) was used for high legibility.

When creating collateral for the WQRC, it was important to continue to utilize the clean visuals and typography from the logo while allowing for some variety.

For social media, I created cohesive but unique templates for the monthly/reoccurring programming (monthly game night, book club, support groups, etc.) and fresh and eye-catching visuals for one-off events.

For physical collateral, I focused on ease of transport/distribution. I created mini pamphlets, stickers, magnets, sticky notes, and rack cards which are easier to hand out and more likely to be held on to than a full or half-sheet handout.

Social Media Templates: